TOTE Maritime Alaska Leadership

Alex Hofeling

President, TOTE Maritime Alaska

Alex Hofeling brings over 26 years of experience in the domestic maritime industry, including 5 years of service in the United States Coast Guard. Alex joined TOTE Maritime Alaska in 2013, serving as Regional Sales Manager, then moving to the Director of Marketing position in 2017, before taking over the Vice President and General Manager of Alaska role in 2019.

Serving as Vice President and General Manager, Alex served as the face of TOTE in the state of Alaska, working closely with the Port, labor partners, customers, and the community to ensure that TOTE continues to offer reliable, best-in-class service to the Last Frontier state. In 2021 Alex was promoted to President of TOTE Maritime Alaska, overseeing the entirety of operations.

Chris Rye

Vice President of Operations

As Vice President of Operations, Chris is responsible for Terminal, Equipment, Fleet, and Maintenance departments. He oversees the operation to ensure that TOTE’s safety, customer experience, continuous improvement, and employee engagement goals are met.

Prior to joining TOTE Maritime Alaska, Chris was a Project Manager for the construction of the world’s first LNG powered container ships, the Marlin Class. After delivery of the Isla Bella, he moved to Jacksonville in 2015 to manage the vessels as Port Engineer for TOTE Services. He transitioned to TOTE Maritime in 2017 as Director of Operations for TOTE Maritime Puerto Rico and oversaw the operations at the Jacksonville terminal, before moving to Tacoma, WA to lead the Alaska team as VP of Operations.

Bill Crawford

Vice President of Commercial

As Vice President of Commercial, Bill is responsible for creating and implementing strategic plans for the sales and marketing teams and ensuring financial performance objectives for the organization are achieved.

Bill brings over 19 years of experience in the shipping and LTL industries to TOTE . Bill started his career at TOTE in Anchorage, Alaska in 2003 as an Account Executive covering vehicles, LTL, reefers and construction segments. He then was promoted to Special Projects & Logistics Manager, Lower 48 Sales Manager, National Sales Executive, Director of Sales and most recently Vice President of Sales & Marketing. Prior to joining TOTE he held various sales and management positions at Roadway Express.

Art Dahlin

Vice President and Alaska General Manager

As the Vice President and Alaska General Manager, Art Dahlin is responsible for the execution of TOTE’s strategy and goals in the Alaska operations as well as strengthening partnerships in the industry and community. Art brings with him over 15 years’ experience in project management, strategic leadership, and business development in the maritime sector.

Art graduated the United States Merchant Marine Academy in 2007, where he obtained his Bachelor of Science in Logistics and Intermodal Transportation, as well as USCG Third Mate Upon Oceans, Unlimited Tonnage license. Art sailed for Kirby Inland Marine from 2007-2012 as Pilot and Relief Captain, and earned his USCG Master of Towing Vessel on Great Lakes, Inland Waters and Western Rivers license.

He holds an MBA from the Foster School of Business at the University of Washington in Seattle.

Seth Storset


Seth Storset brings over 15 years of maritime experience and safety leadership. As Director of Safety, Seth is responsible for Safety, Health, and Environmental for TOTE Maritime Alaska. He oversees long-term strategy and implementation of key programs to ensure everyone at TOTE and our key partners put safety at the forefront of every decision and action.

Prior to joining TOTE Maritime Alaska, Seth worked for stevedoring companies in the port of Tacoma and Seattle. In 2015, Seth transitioned to TOTE Maritime Alaska as the Tacoma Terminal Manager and later Sr. Operations Manager to oversee TOTE’s safety, operational excellence, customer, and colleague experience.

Seth was promoted to Director of Safety in 2018. Seth holds an undergraduate degree in Communications from the University of Washington (2006) and an Executive MBA from the University of Washington’s Foster School of Business (2019). He completed an Aviation Safety Management Systems Course at the University of Southern California, Los Angeles, and achieved a Green Belt in Lean Six Sigma.

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